Claudia Schiffer will lend its image in order to promote the first scent of Alberta Ferretti. The designer and the Elizabeth Arden Inc, in fact, have announced that celebre the model will be the protagonist of the advertising campaign that will launch the unknown fragrance.
In January 2008 the group Aeffe, that it produces and it distributes apparel, accessories and products of various brand, has stipulated an agreement of world-wide, exclusive licence and in the long term, or with Elizabeth Arden that with Alberta Ferretti, for the development, the marketing and the distribution of scents, cosmetics and products for the skin. The publicity (that is spot tv, cartellonistica, insertions and photos on newspapers) relative to this scent will beginning from come diffuse through the average autumn
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